Brett Farrington, Renova Exteriors
Brett Farrington
Brett Farrington
Owner · Renova Exteriors, Seattle WA
Exterior Cleaning & Home Services · Seattle, WA
Renova
Exteriors
From slow, inconsistent reviews to a system that works every single day — without anyone managing it.
5×
More Google reviews
per month
40%
Reduction in review
admin time
2
Months to see
the results
The Challenge
Great work. Not enough reviews to show for it.

Renova Exteriors had built a strong reputation in the Seattle area through consistent, high-quality work on roofs, skylights, and solar panels. The crew was doing the right things on every job. But the reviews weren't keeping pace.

The process for getting reviews was inconsistent. Sometimes a team member would remember to send a follow-up after a job. Sometimes they wouldn't. When they did remember, the messages were generic — no photos, no proof, nothing that made a customer feel like they were responding to something specific.

Our biggest challenge was getting customers to leave reviews — we did great work, but the reviews came in slowly and inconsistently.
— Brett Farrington, Owner · Renova Exteriors

Brett knew the problem wasn't the quality of the work. It was the gap between a completed job and a customer being asked to share their experience — and the lack of any system making that happen reliably.

How We Helped
Every job close triggers the system.

We connected Craftpix directly to Renova's job workflow. The moment a job closes, the review request goes out — personalized, timely, and paired with the before-and-after photos from that specific job.

No one at Renova has to remember to send anything. The system fires automatically. The technician took the photos; Craftpix does the rest.

Automated before-and-after review requests
Each request is built around the actual photos from that job — a roof cleaning, skylight install, or solar panel job — so customers know exactly what they're reviewing.
Personalized, mobile-first messaging
Requests go out via SMS with the customer's name, their specific service, and a one-tap link to leave a Google review. No friction, no hunting for the link.
Triggered immediately after job close
Timing matters. Requests sent within hours of job completion — when the customer is still engaged and satisfaction is highest — convert significantly better than delayed follow-ups.
GBP optimization and ongoing posting
In parallel, we optimized Renova's Google Business Profile categories and service descriptions, and began publishing weekly posts from job photos to keep the listing active and visible.
What impressed me most was the automated before-and-after images it generated to accompany the review requests. Customers respond to real proof of the work.
— Brett Farrington, Owner · Renova Exteriors
The Results
5× more reviews. 40% less admin time. In two months.

Within the first two months, Renova's weekly review velocity increased fivefold. More importantly, the team stopped spending time chasing reviews altogether — that overhead dropped by nearly 40%.

40%
Reduction in time spent managing review requests and follow-ups
Admin time saved
2
Months from setup to measurable, consistent results
Live in 48 hrs
It finally feels like we have a system working for us instead of against us.
— Brett Farrington, Owner · Renova Exteriors
G★★★★★Recent · Google Review
“Matt, Riley, and Carl did an excellent job cleaning our solar panels, skylight, and roof. Everything is nice and clean. I'm very happy with the work of Renova Exteriors.”
— Verified Google Review · Renova Exteriors customer, Seattle area
Services Used
Review Generation
Google Business Profile Optimization
GBP Content & Posting
CRM Integration
Technician Photo Workflow
More Results

See what else is possible.

Get Started

Your jobs are already happening.
Let's put them to work.

Book a free consultation and see exactly how Craftpix turns your completed jobs into local SEO, reviews, and inbound leads.

Get Started →
Setup in 48 hoursWorks with your existing CRM