How Renova Exteriors Increased Google Reviews 5x Per Week
Discover how this Seattle-based exterior cleaning company transformed their review management with automated before & after photos and cut admin time by nearly 40% using Craftpix.
Understanding Your Business
Clarifying Pain Points
When we first partnered with Renova Exteriors, we didn't jump straight into features. Instead, we listened closely. Renova's team explained their pain points:
- •They delivered high-quality exterior cleaning work, built a great website, and drove business through word of mouth, but prospective customers rarely saw Renova online
- •Their technicians were already taking photos of jobs, but they weren't using their job photos and immediate review requests to increase the likelihood of reviews
- •Reviews were inconsistent, leaving growth opportunities on the table. Renova had tried several different methods from QR codes to encouraging technicians to have a discussion with customers
"Our biggest challenge was getting customers to leave reviews — we did great work, but the reviews came in slowly and inconsistently. We tried sending follow-up texts manually, but it was hit-or-miss and my office staff wasted hours each week chasing people. That meant we weren't ranking as high on Google as we should, and we were losing projects to competitors with more reviews."
Understanding the Workflow
The Customer "Wow" Moment Problem
Renova's technicians finish dozens of jobs each week. But capturing that customer "wow" moment, such as the spotless roof, the sparkling windows, or solar panel cleaning, wasn't feeding back into their digital reputation as frequently as it should have.
They needed a simple, repeatable workflow that:
- •Showed off their craftsmanship
- •Made it easy for customers to leave reviews
- •Required almost no extra effort from technicians or office managers
Building the Solution with Craftpix
Automated Before & After Photos + Google Review Requests
Together, we designed a workflow around Craftpix's Before & After Photos and automated Google Review requests:
Technicians snapped job photos directly on their mobile phone
Our AI automatically selected the images with most dramatic before-and-after contrasts
Within minutes, customers received a personalized message with the photos—plus a simple prompt to leave a Google Review
Before and After Roof Cleaning by Renova Exteriors
The Result?
Renova's customers could see the quality instantly, and felt compelled to share their experience.
Customer Review:
"As a first-time customer of Renova Exteriors, I've had a great experience. Matt was very helpful in providing a custom quote for my requested services. And two days after approving the quote, Riley and Carl came to clean my solar panels, skylights and roof. They went right to work and did a great job. Everything is nice and clean. I'm very happy with the work of Renova Exteriors."
Impact
Quantitative Results
- 5x increase in Google Reviews per week
- 40% reduction in review management time
- Higher review quality
- Streamlined technician adoption: no extra apps, no clunky workflows
Qualitative Benefits
- Improved team morale and efficiency
- Better customer relationships
- Enhanced online reputation
- More time for core business activities
"When I found Craftpix, what impressed me most was the automated before-and-after images it generated to accompany the review requests. Instead of just asking for feedback, the system showcased the transformation of our work — which made customers much more likely to leave us a 5-star review. In the first two months, we increased our reviews by 5x per month and cut our admin time by nearly 40%. Beyond the numbers, it finally feels like we have a system working for us instead of against us. I'd recommend Craftpix to any home service company that wants to grow without adding more overhead."
Why It Matters
Reputation and online presence is everything for home services businesses. By pairing great craftsmanship with smart workflows, Renova turned customer delight into online proof, fueling more leads and faster growth.
Our Vision
At Craftpix, we believe the best marketing tool for great home services businesses is the quality of their work. As we grow, we will invest in technology that makes it easy for home services business to share their craftmanship with the world, across all channels and across mediums.
We will create automated photo updates for Google Business Profiles, integrate approximate location data of their jobs and photos to improve organic search presence, and enable video and photo content creation to increase online engagement and meet potential customers where they are.
Ready to Transform Your Review Management?
Join hundreds of businesses that have automated their review management and are seeing real results with Craftpix.